VIOLET

in vivid thought

Focus you can
feel arriving.

A nootropic drink built for long, hard thinking — three branded actives, no jitters, no crash. Made for the people shipping models, papers and product at 3pm on a Tuesday.

Three Violet bottles: passionfruit, guava, apple

0g

Added sugar

150mg

Coffee-fruit caffeine

3

Branded actives

330ml

Clear plastic, screw-off

What’s actually in it

Three branded ingredients, listed with their doses on every bottle. Nothing else doing the work.

Cognizin

250mg

Citicoline

  • Enhanced mental energy
  • Sharper focus and attention
  • Memory and cognitive longevity

GivoMag

100mg

Bioavailable magnesium

  • Highly absorbable form of magnesium
  • Lowers cortisol
  • Smooth energy, no spike

NeuroFactor

100mg

Whole coffee fruit extract

  • Increases BDNF
  • Alertness without jitters
  • Facilitates better learning

three flavors

Real fruit, lightly carbonated

Passionfruit
passionfruitTart
Guava
guavaSoft
Apple
appleCrisp

ULTRA VIOLET

A double-strength edition for release weeks and deadline nights. Limited first run — waitlist members get first claim.

Coming later this year

Built for the second half of the day

Most energy drinks are engineered for the gym or the game. Violet is engineered for the part of the day when the hard thinking is still in front of you — the review, the eval run, the paper, the deck at 4pm.

Citicoline and coffee-fruit extract lift attention; bioavailable magnesium keeps cortisol from turning that lift into anxiety. The result reads as clarity, not stimulation.

0:00Open it cold. Lightly carbonated, drinks like water.
0:20Coffee-fruit caffeine and citicoline come up together — attention narrows.
1:00Peak clarity. Magnesium holds the edge off.
3:00Fades level. No crash to plan around.

in vivid thought

First run is small.
Put your name down.

One email when bottles ship, one to pick your flavors. Nothing else.